These are the outline given by Dr Maheran to discuss and present Case Study 2 – Turning Around MAS.
Five Column Analysis
1 – Cash flow problem
2 – Cash flow opportunities
3 – Methods to generate cash flow
4 – Obstacles in generating cash flow
5 – Effect of balance sheet
1 – Find possible causes of bottleneck MAS was facing i.e. the financial need.
2 – Identify the potential sources of internally and externally generated fund e.g. loan, shares, etc.
3 – Evaluate the advantages and disadvantages of budget restructuring and the various sources of fund.
4 – Do you think the business turnaround plan was successful? Why?
5 – What are the cost issue faced by an airline company?
6 – What are the revenue issue faced by an airline company?
7 – Which cost or revenue is the hardest to control or manage?
8 – What are the necessary tools that can be used to manage the cost and revenue?
9 – What criteria would you use to decide whether MAS had successful turnaround?
10 – Does this mean that MAS will continue to profit in the future? What are the threats on sustainability?